How GBG Achieved Record-Breaking Event Engagement

GBG’s most recent Kick Off for their global team received more engagement that any other internal event they had ran before. The incredible statistics and employee comments below speak for themselves to show how much of a success it was. Read on to find out how exactly we helped them achieve this…

“Stick to virtual every year!”

“The flexibility to stream content at a time that suited me was a really good idea. Well done to everyone who contributed. It was fantastic.”

“I'd be happy to keep this as a virtual event going forwards.”

“I don't think we can ever go back to PowerPoints.”

“I liked the whole format as it was very consumable.”

“Hearing from so many people from across our locations, through video, made me feel part of a global team. This was the first time we were able to join the Kick Off event as one team wherever we are based.”

93%

found it informative

93%

are excited about FY22

88%

found the event engaging

90%

rated our platform excellent

The Challenge

Delivering and creating a fully virtual, fun and engaging internal event across multiple time zones, whilst delivering the same employee experience

The Solution

A mixture of video content with a live chat function to allow employees to connect throughout the event.

The Result

Engagement, excitement and pride in being part of the GBG team.

The Challenge:
Deliver Engaging Internal Comms Across Multiple Time Zones

GBG are a global technology specialist in digital identity and fraud.

With offices in 16 locations worldwide and more than 1,000 employees globally, communicating to their global team has always been extremely important to help ensure their team feels involved and engaged in everything the business does.

Their annual Kick off events have traditionally been delivered face to face across their global locations. With the covid pandemic, the challenge was to deliver an engaging informative event completely online.

Not only that, but GBG wanted their team to have the same experience across multiple time-zones, in a fun and exciting way, to ensure they captured the attention and excitement from their team for the year ahead.

The streamGo team were great to work with. They could handle all of the technical aspects of the event so I could focus on creating the content. The flexibility with the platform and quick turnarounds allowed us to create an event that was completely bespoke to exactly what we needed.

Nish RiazEmployee Engagement Business Partner

The Solution:
A Mix Of Exciting Video Content

GBG needed to create something that would get their employees excited about what’s to come over the next year.

They had a range of videos professionally filmed and edited into lots of different formats – from studio set ups with green screens to TikTok style videos.

This allowed GBG to inject some fun and personality into their company updates to keep the content fresh and engaging.

These videos were all housed and streamed in our platform under ‘episodes,’ along with a dedicated event agenda and virtual sponsor booths.

Interactive Live Chat

Rather than playing the event over one day, we streamed the episodes over a number of days and at different time intervals. This allowed everyone to tune in at a suitable time depending on where they were in the world.

Our live chat function was also accessible throughout the entire event and was a great way to allows employees to interact with each other and provide feedback.

The Result:
Record Breaking Engagement

GBG took the time to create some really powerful video content. And with the addition of our live chat function, employees were able to connect and engage no matter where they were in the world.

This event received more engagement that any other internal event at GBG. Employees said they felt ‘energised,’ ‘engaged’ and ‘proud’ to work for GBG after tuning in.

93%

of employees feel proud to work for GBG following the event

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