Interactive Webinars That Drive Next-Level Engagement

A webinar (a blend of the words “web” and “seminar”) is a slide-based workshop, lecture, or presentation; hosted online on a piece of webinar software. Webinar software securely connects presenters with online audiences to share ideas, updates and other information.

Webinar software makes it easy to interact with your online audience. Broadcast live, recorded or as a mix, you can deliver your story in a branded environment and engage your attendees with surveys, polls and questions.

Use webinar software to generate new leads, deliver CPD training or provide internal updates to anywhere in the world, all without having to find your passport.

Absolutely, we wouldn’t do them otherwise! A study from the Content Marketing Institute found that marketers rate webinars in the top five in terms of the most effective tactics they use.

Of course! You need to be confident that you are producing content which has sufficient appeal to your audience to justify a price-tag. For example, you’re live-streaming parts of a physical event which delegates have paid to attend. We can advise and assist you in utilising a payment gateway or setting up another simple payment option for your webinar.

Also; here are 8 things people would happily pay for when accessing an online event – you’re welcome!

Sure thing – we all know your attendees won’t all be able to make the webinar live, so making the content available on-demand is both good manners and great business.

Our reporting allows you to see analytics on both the live and on-demand webinar separately, so you get a great understanding of when and how your attendees view your webinar.

There are several things which you need to get right to make sure your webinar is ‘successful’. However, the success of your event depends on what you intend to achieve from hosting it. But generally, webinars supported by solid marketing campaigns, containing high-quality, engaging content and making use of interactive features are the most successful. Check out our Webinar ROI Masterclass for more information.

The success of a webinar can be measured by a number of metrics and it all depends on the goal of your webinar. For example, if a webinar’s goal is to generate leads, it’s performance would be measured by its ROI, or number/value of leads generated.

We’ve listed 16 vital KPIs you should be using to measure your webinar success, plus have a free reporting template up for grabs. Check it out here >> 

It’s important to consider time zones when deciding the time to host a webinar, as well as when your audience are most likely to engage. We’ve actually done our own research on the best day and time to host an online event!

Typically, between 1 – 3:30pm is great for attendee numbers and engagement, but it’s not that simple. Read our findings here to pick the best time for your webinar >>

streamGo can set-up a webinar pretty quickly, we’ve even managed within 24 hours, but the important factor here is allowing time to market your webinar effectively. OK, if it’s internal communications then you already know who you will be inviting, but it’s still good to give people enough notice to get the webinar in their diaries, to maximise attendance. Two to four weeks is usually a good amount of time to allow for promotion.

Interesting question – there are a number of factors to consider here, and budget is usually a big one! Webinars are run and managed remotely, meaning that they are typically a much cheaper option. Webinars also tend to work well if your presenters are scattered around the globe as if often the case. However, if your event calls for a more visual approach, your presenters are all based in one location, or you’re looking to live-stream elements of an existing physical event, then a webcast is a great choice. Either type of event will allow for live polling and live Q&A. You can read more on our pages;

Webcasts »

Webinars »

In a word, yes. Our hosted pages send data using HTTPS ensuring that the data is encrypted while in transit. We encrypt data using the TLS protocol and default to using the highest version of TLS supported by your visitors’ browsers. The personal data we collect and process is client-specific and depends entirely on the data that you (our client) wants us to collect and process. This typically includes first name, last name, email, company, job title and country. However, it may be more or less depending on your requirements. The session data we collect includes user IP address, length of time viewing, clicks and on-page engagement. We do not collect or process sensitive personal information like bank or credit card details. All data is stored in two places, both inside the EU, our Virtus data centre in London and on the Amazon Web Services platform in the EU-West-1 Region (Ireland). Both data centres are compliant to ISO27001, ISO9001 and ISO14001 accreditation. Data access is tightly controlled to authorised members of the streamGo team only. We take data security very seriously.

For more information on our data policies please head to streamgo.live/data.

Sure, you can embed video in your slides or we have a full range of live video webcasts with professional video production. Video is no problem, it’s what we do. Find out more about us »

Pre-recording your webinar content is a great option, especially if you have first-time or nervous webinar presenters, as it allows them to feel more confident and less pressured knowing they have an option to re-record or edit any mistakes. The webinar can still be streamed as though live, and your attendees will never know the difference! Sometimes this is known as scheduled + live.

Keeping your webinar audience engaged is every bit as important as getting them to attend in the first place, so we recommend making your webinar interactive.

Live polling is a great way to get an instant snap-shot of your attendees’ thoughts on a certain topic, and you can display the results immediately on closing the poll – just be prepared for the results not to be what you expect!

Q&A sessions at the end of a live webinar are also important to allow attendees to interact, and our reporting platform tracks every question asked, so even if you can’t cover each one in the live webinar, it’s a great resource and way to engage with your webinar attendees after the event.